There are three main stages when it comes to portfolio optimization, which are the strategic planning stage, the project proposal stage and the portfolio building stage. You may be wondering why you would need to optimize your portfolio in the first place. Well as your intellectual property portfolio grows in an ever-changing market place new opportunities may arise with the advance of new and different technologies.
Even though a patent that hold today isn't making any money for you it doesn't mean that it can't make money for you tomorrow. The same holds true with a profitable patent, although it may be making some money for you right now it might actually be better utilized in a different sector, making it more profitable.
Since every situation and portfolio is different each one will require a unique approach to optimization. You will need to have a strategy in place that will not only help you to maximize the potential of your portfolio but also to help your intellectual property grow and evolve in a changing marketplace.
This is where portfolio optimization comes in. There are many options available to you to help with your portfolio optimization, from the use of software programs to enlisting the help of professionals. Although hiring someone to optimize your portfolio for you may be the more expensive route initially, the overall outcome for potential earnings that your investments will make will more than outweigh the initial costs. This is especially true if you are unfamiliar with the software programs that are available and have to spend valuable time through trial and error just trying to figure it out.
So whether you are going to go at it yourself or enlisting the help of a professional, it is always a good idea to have a general understanding of the process. So without further adieu the three main stages of portfolio optimization are:
Stage 1 - Strategic Planning
In this first stage you will need to determine what motivations are driving your portfolio and where you want it to eventually end up. Based on these criteria, it will provide you with a better understanding of the marketplace and where to look for opportunities. For example if a patent that is currently holding no value for the current owner becomes available through sales or auctions you may be able amalgamate it into your intellectual property, which will then subsequently take on a whole new meaning and value.
Stage 2 - Project Proposal
Once you have an idea of the direction you want your intellectual property to progress you can start to submit proposals for different business projects to help generate ideas and opportunities that will benefit your overall intellectual property portfolio. With new leads and ideas you can start to focus the direction of your portfolio.
Stage 3 - Portfolio Building
Now that you have focused the direction of your portfolio and generated new opportunities and interest it is time to diversify by acquiring new and existing technologies and patents to increase your intellectual property. Funding should be allocated to specific projects and the acquisition of patents should be the main goal at this stage.
The overall key to portfolio optimization is to make sure you are up-to-date on the current technologies and patents that are available in the marketplace. By having a good understanding of what is out there it will help you to optimize your own portfolio and give you the potential to add to your intellectual property. Remember there are many patents that have been registered, but some of them are not gaining any income for their current owners.
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