Optimizing your site for the search engine is an essential process for every webmaster. There are many ways to optimize a site including domain, content, keyword optimization, Meta tags and broken links.
The domain should include the main keyword of the product which you are promoting. The main keyword should have little competition. The lesser the competition of the keyword, the higher you can rank on the search engine. When no websites is competing against you, you will easily rank on top of the search result. If there are a lot of websites competing for that particular keyword, you will find that it takes a long time to rank on the first page. Instead of competing with these websites, you should use low competition keyword so that you can quickly get customers without having to wait for your site to rank on the first page. Low competition keywords are keywords that have a competition between 100 – 1000. The low competition keywords are usually specific. Therefore, the visitors that come to your site are targeted. As a result, your product will have a better conversion rate.
There are many keyword research tools you can use. Commercial keyword research tool offers much more features and functions compare to the free version provided on the internet. However, the Google Adword external keyword research tool is different from other free keyword tool. When you want the competition of the keyword to rank from low to high, you just click on the competition tab and it will automatically rearrange the keyword. In addition, it is able to return the result for each keyword query within a minimal time.
You should optimize the content with keywords. If the content is optimized with keywords, it will be more SEO friendly. When your site is SEO friendly, it will rank higher in the search engine.
You can add Meta tags to each and every page on your site. The Meta tags should be unique so that your site looks more professional. It is not necessary that the Meta description have to be unique. You simply have to replace the main keywords in the Meta description. For example, if the Meta description of a page about how to cook chicken noodle soup is “Offers free recipe about chicken noodle soup.” In another page about how to make wedding cake, you can use the same Meta description but replace the main keyword, for example “Offers free recipe about wedding cake”. Normally, the stores like to use the same Meta description for all their product pages because of too many products. The Meta description should accurately describe the content on the site.
Your site should not contain broken links. If the site contains broken links, it will make it hard for people to browse the pages. The search engine will never rank a site that have a lot of broken links. The broken links also prevent the search engine from crawling the pages in the site and get them indexed. You can use the broken link checker to check your site for broken links. The broken link checker will inform you the URL of the broken links so that you can make the necessary changes
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