Backlinks play an important role in the search engine ranking of a website. Webmasters can obtain backlinks from a number of ways including web 2.0 sites, free blog hosting sites, article directory submission and social bookmarking.
Web 2.0 sites allow you to include unlimited links. The link can point to any type of website of your choice. In addition, you can add video to the web 2.0 sites to increase your conversion rate. People like video so putting a video will increase the traffic to it. Besides video, you can add images. In the web 2.0 content, you can include 4- 6 links to your site. The links should be optimized with a relevant anchor text. It is best that you use different anchor text so that Google don’t be suspicious about you. The anchor texts should be related to the niche that you are promoting. You should register a web 2.0 page account for each niche that you want to promote. Besides linking to your site, you should link to other pages such as expert documents or pages that provide information so that people won’t think that you are trying to promote your product. People will be more receptive to the product or services which you are selling when they see you recommend other webpage.The anchor text must contain a keyword that is related to the product or services which you are promoting. To make your Squidoo lens more interesting, you can add video and images. If your Squidoo lens is able to rank within the top 100, your product will have high conversion rate.
The free blog hosting sites allows you to post articles on a blog that is hosted on its server. You can post 1 – 3 post on the free blog. The blog post should include several links to your site. After you have posted on the blog, you must get them indexed. There are many ways to get the posts indexed. The easiest way to get the post indexed is to submit it to the Digg social networking site. After you have Digg the posts, they will be picked up by the search engines and be indexed within a few hours.
Submitting to the directories allow you to get lots of backlinks for your site. You should only submit your site to the top directories that have high page rank. It is up to you to submit to directories that don’t have pagerank. It is best to use a variety of title and description when performing submission to the directories. The title and description should be completely unique so that the search engine cannot tell any similarity between them. It is important to optimize the title and description with the main keyword that is related to the product or services.
Article submission can help you to build your backlinks through articles. The articles must have no grammar mistakes. Every article directory has set its own rules for the submission process. You should follow the submission guidelines to speed up the approval time.
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