Search engine optimization refers to improving a variety of aspects of a website. The purpose of search engine optimization is to increase the ranking of a website in the search result. Nowadays, a lot of companies have setup websites for their products or services. Many people prefer to shop online instead of going to the brick and mortar store. However, the problem arises in how to get traffic to your website in order to get customers. If you want your website to get traffic, you have to rank well in the search result. The website must be SEO optimized both internally and externally. Internal optimization, also called on site SEO optimization involves improving the aspects of the website such as navigation, keyword density, anchor text and etc. External optimization, also known as off site optimization refers to getting backlinks through blog, social networking sites, directories, and etc.
Both on site and off site optimizations are important and cannot be neglected. If you neglect either one of the optimization, your website won’t perform well in the SERP. On site optimization is considered the most important of all. Without a properly SEO optimized website, no matter how many backlinks you get won’t help in the SERP ranking. For example, if you use duplicated content, your site will surely be devalued and not rank for the targeted keyword. Websites with poor navigation make the visitors have a terrible browsing experience. Visitors don’t like to surf websites with messy navigation. The poor navigation causes the visitors to leave the site immediately and never come back. The site should not have a single broken link. Broken links are links that point to a 404 error page. It irritates the user because he cannot find the information upon visiting the link. The broken link checker can help you to check for broken links on the site. By using the broken link checker, you will know which link is invalid and be able correct the URL to the right format.
For SEO optimization purposes, it is recommended that you use static page. Flash page looks nice but it is less SEO friendly. Nowadays, many major search engines are able to read the flash content. However, the search engine robot is at its best when it comes to analyzing a static site. There may be inaccuracies when coming to read flash content. Furthermore, flash content always take a longer time to load. Even if it looks nice, the customers will prefer to browse other site if she have to wait for a long time.
Customers like to visit site that load fast. Not everyone is using computer with fast processor speed. There are still a number of people that are still using the old computer with low processor speed. Due to this fact, it will be difficult for them to browse the site. When the flash page won’t load, they will quit it and search for other website that load faster. If the whole website is made from flash, the customer will have to spend a lot of time waiting while browsing the page. Each time the visitor click on a navigation link, it will have to wait 10 minutes for the flash content to load. People will eventually get tired of browsing the website.
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