If you have been doing Internet marketing even for a little bit, you'll know how important a landing page is. Driving targeted traffic to your landing page is way better than sending your visitors to the main homepage of your website. However, in order to get as much as possible from your landing page, it's really important to test out a variety of elements so that it's easier to increase the conversion rate of your website. Traffic, though, isn't enough; it's also important to work on conversion rates so that you can get as much value from each visitor as possible. In this article we are going to explore a few unique and good tips for improving your landing page split-testing.
When you build your landing page, you should think about testing your copy overall--test long form copy against short form copy. For some, long copy is what they need but you might have better luck with short copy. It depends on a bunch of different factors like which offer you want to promote and which market in which you want to promote it. Once you have carried out a split-test, you will have a better idea which copy works best for the niche in which you want good results. Making sure your landing page has the right kind of copy will definitely help you get a better conversion rate as well as get more insight into what it is that your target audience actually wants from you.
One vital element of your page that you need to split-test in the beginning is the text that you include both on your order button and on your submit button. Doing this is especially important when you use short copy on your landing page. You can use descriptive content in the submit/order button to increase your conversions, because if you look around you will see that the majority of the successful landing pages out there have descriptive buttons that lead to a better conversion rate. However, do keep in mind that you can't make this button text too long because that'll work against you, rather than for you.
There are lots of Internet marketing experts who say that you can usually raise your conversion rate for your landing page just by adding welcoming audio messages. While this can help you with your conversion rate you'll need to run a test on it because there are lots of people who don't want to deal with audio messages as soon as they open up a site. Depending on the niche that you have decided to target, this might or might not work on your favor. This is equally true when you want to use video to welcome an user to your website or to explain your product or offer. So, in terms of putting media on your landing page, you shouldn't make any commitments without doing proper tests.
Once you start getting a higher conversion rate your landing page, you'll see for yourself how making a few small changes here and there can make a big difference. Split-testing is an old concept but you do not find many Internet Marketers putting it to use. Keep in mind that, until you start doing regular split-tests, there won't be any way for you to know how to increase your conversion rates. So use these tips and see what kind of response you get.
![[Valid RSS feed]](http://www.articlelayout.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
