Link directories were at the height of their popularity around 2001. At the time, blogging and content syndication were just starting to gain prominence, and link directories were the only source of inbound, one-way links.
Link directories have continued to maintain their success over time. Despite the fact that we have bigger search engines, link directories continue to be used by many webmasters. With improved search technology comes more accurate searches. While it has been said that over 80% of all Internet traffic comes from search engines, link directories continue to be used today. Many link directories are much more affordable than getting your site listed in a major search engine such as Yahoo.
The fees for many link directories are reasonable and considered well worth the amount. Many high quality directories will charge little more than $10 to have your site listed, and if you set aside a budget of at least $100, you can have your website listed in a large number of high quality directories.
If the site lists links for free, there is still a trade off of some kind. Users are required to sign up as members or volunteer editors. Even though you may be required to wait weeks to get your site listed if you have not paid for it, getting a paid listing can make the process go much faster, and your website may be given a priority listing.
It is important to make sure you choose a link directory that is high in quality. There are many link directories online, and some will be better than others. If you decide to pay for a listing, you will want to make sure the directory is getting large amounts of traffic, and you will want to make sure your site is listed.
In addition to link directories, there are additional things you can do to build traffic to your site.
1. Network with other site owners and trade links with them. Just make sure the links are relevant to your own site.
2. A sure way to get links is to blog about other blogs. This is especially true if you respond to an argument or just want to put in your two cents. In any case, get the word out about your blog, and you will have links to your blog in no time.
3. Article directories have emerged as the next incarnation of link directories. They perform the same functions, and are fast, free, and relevant. The best thing about article directories is that they contain information and carry credibility. If you submit an article, you give the impression of being an authority. Not only that, but you get to include a link to your site.
This is a small insight in to helping your website enable rankings within the likes of Google, Yahoo and MSN (Bing). All the major search engines have followed a similar format to Google in the fact that links are like a vote to your website and the more votes you have the more important your website becomes.
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