With the current SEO challenges in 2010, article directory submission is becoming an ever increasing part of a successful campaign. This should be part of your overall SEO web design, the back linking to your content articles that must be distributed across the web.
The advantages of this as half of your overall strategies to increase your traffic are that this is free advertising and the number of postings is only limited by you.
When you make a submission to an article directory, they scan your article for original content. There are some unique content articles that are rejected for one reason or another. Do not let this discourage you. A software program does the analysis and at times is wrong. It's the number of directories that your submission is made to, not any specific directory. By using search engine optimization techniques in the articles, your specific keywords can be recognized by the search engine spiders for optimal results.
Many other website owners will take advantage of your article and post them on their website. This is to your gain. Although this website might be in competition with your site and for ranking by the search engines, all that see it on their site will also see you as the author and be able to link to your site.
A little known advantage of having your articles posted in the many directories is that your SERP receives a boost from the directories ranking. This occurs because of the link that connects your article on the directory to your site. The higher the ranking of the directory where you place them, the better your overall results will be. Ezinearticles.com and articlesbase.com both have Alexa rankings of less than 500. Buzzle.com, goarticle.com, and helium.com each have Alexa rankings of less than 2000. These are the top five and by having your articles on them, your ranking and visibility on the web are greatly increased.
For those that are not aware of what Alexa is, this is a ranking system that's used by advertisers to place a worth on your site. The lower this number is, the greater the price that can be charged for the placement of an ad on your site. These numbers also reflect the website ranking as an overall webpage.
With numerous submissions to these top level directories will reflect well on your site. Simply because the other article directories are not ranked as high does not mean they should be ignored. Some of these directories specialize on specific niches while others are eCommerce along with multiple category directories. These smaller sites have specific followings that know what they are looking for. By having your articles written with search engine optimization techniques, it will be picked up quicker and utilized more by those that know what works on the internet.
The SEO challenges in 2010 will be overcome with your SEO web design properly in place. With SEO’d articled submitted to the many article directories, your exposure will have lasting benefits.
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