Let's all lay our cards on the table and be honest with each other, we all have a pile of eBooks that we know are never going to see the light of day again. Yet if you are involved in creating content then there is the daily struggle to produce new and interesting information.
You can of course get more stressed out by this but this is counter-productive as stress is the enemy of imagination. However you have the solution you just cannot see it.
Whatever content you create on a daily basis is of course related to a specific theme and you will because of this already have a feel for the needs and desires in this market place. This makes the next stage so much easier.
Take a wander through your electronic library and see if there is a specific eBook that grabs your attention. Common wisdom would say that you need to rewrite at least part of this book, outsource the production of a new cover and think about a marketing plan for this new production. This of course is the reason this eBook marketing plan was avoided and the book was left on the shelf in the first place.
But the book has grabbed your attention again, so let's take a wander inside.
You are not looking to rewrite anything you are looking for passages that have remained relevant to your market, of course the instinct is that if it's even more than a couple of years old it must be out of date. How wrong this assumption is, my favorite marketing book was written in 1927 and the cool thing is the techniques discussed are still being used and developed today. Thus let's put aside the concerns about the actual age of the material, the only question you have to decide is whether this information still has relevance today.
Make a new text file and extract all of the passages that you have passed as having relevance into this file.
So you are going to write another book from all of this extracted information. I truly hope not. You do not have time for that, what with all that content you need to provide.
Nope you are going to use this content wisely and strategically
Release each phrase as inspiration for a piece of content to your market and discuss the elements that changed or those that make this even more relevant today. The point is that you now have a steady stream of information to provide to your followers and all with minimal effort from you.
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