From day one with your very first email you have the possibility to make your path to success doomed to failure, this is your first personal contact with your subscriber and they of course want you to meet their expectations.
You however, must be honest with yourself and set your own expectations first.
There is plenty of advice on how frequently you should send out emails, from daily through weekly to never! Yes some marketers boast that they can just send out an email and their subscribers just cannot help but spend money with them, oh really.
You have to take this advice on board but ultimately what matters is being consistent in your activities. This is important for you and your work schedule, you should not be placing all of your hope on delivering that multi-million dollar email promotion, have other activity streams to protect you from policy or technology changes.
In this first email, you should make it absolutely clear what you are about. By doing this you actually force yourself to make a decision about this in your own mind which prevents you from being all things to all people, which is a sure way to fail.
Always provide them with the link to their gift sales funnel then explain what you are going to be writing about and how frequently. With this last one I make it clear to my list that they may not hear from me for a while as I only send out emails on Tuesday's and Thursday's and you have no control over the day that they subscribe.
Alright so some may not like this introduction email and instantly un-subscribe, does this make this email a mistake? Not at all, this highlights that you are perhaps driving the wrong type of people to this list.
Have you ever watched one of those auction shows on TV for any more than 10 minutes? They soon become boring and monotonous as they are only interested in driving you to the sale and not providing you with any learning experience.
You can make the same mistake with your emails by falling into bed too closely with one of the affiliate directory sites, like Clickbank for instance. Yes they have many great products on there but if all you do is send promotion after promotion you will confuse and irritate your list.
Not all of the products that you promote from the affiliate directory will be a killer product and some may even be complete dogs that will harm your subscribers financially and emotionally, they do not know the person that made the product but they do know you. Who's going to be made to pay?
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